Planning & Building a Viral Referral Program(Part 2)

Mention of Google Pay Referral Program found in comments

Hidden Treasure Chest

The focus of my research was to create a strategy to replicate Tez’s kind of growth for AppBrowzer within our limited budget.

Google Pay (Tez) Scratch Card Offers
Google Pay (Tez) Scratch Card Offers

The new Referral & Rewards System

I read Hooked: How to Build Habit-forming Products, Actionable Gamification, and Alchemy: The Surprising Power of Ideas that don’t make sense while planning our new Referral & Rewards system.

Referral Program with Scratch Cards

AppBrowzer Referral Program with Scratch Card
AppBrowzer Referral Program being explained by a Youtube Influencer

Applying learnings from the Previously failed Referral Program

In part one of this blog series, I had mentioned all the mistakes made in our first referral program. We addressed the visibility (Mistake #1) and fraud detection (Mistake #5) issues in this one.

Referral Program banner on the home screen
AppBrowzer Scratch Card Rewards Screen
Referral Program banner on the home screen

Rewarding users to experience the core value of App

The core value that AppBrowzer provides a user is the ability to use multiple apps without installing them.

The reward for using Add Apps to home screen feature
Other offers to create a habit of using AppBrowzer

Payout Wallet to Redeem Rewards

The payout wallet section contained transaction history for the user to be able to track their rewards.

Wallet & Scratch Rewards
Redeeming Money from Wallet to UPI or Bank Account
Redeeming Money from Wallet to UPI or Bank Account
Using Rewards Cash for Recharge

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