Dropbox Referral Program — A Story of 3900% growth in just 15 months

The underutilized potential of Word of Mouth

Important Elements of Dropbox Referral Program

Referral Program is a part of their onboarding

Dropbox Onboarding Flow

Clear Messaging with multiple sharing options

A critical piece of their successful Referral Program

Total Reward Earned
List of Referrals
Dropbox Referral Status — Waiting for Install
Dropbox Referral Status — Email Verification Pending
Dropbox Referral Status — 500 MB Reward Received

Creating a Referral Loop using the “Thank You” Email

Conclusion

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