Traditional marketing techniques have become outdated. Users have seen those so many times that they no longer respond. For businesses that own apps, this means you need to come up with new ways to ensure app retention and attract more users. Interactive marketing is emerging as the go-to method to…

Abhinav started coming to the office three weeks ago. Last Friday, at around 2 PM, he said that he feels hungry in the evening and wants to avoid eating junk food. So, he Googled “Fruit bowl near me” and ignored the first 5-6 results as they were from Swiggy &…

Sounds impossible, right? How can a referral program get 1 million users waiting to try your app even before launch? Acquiring users for an app is hard, but it’s even harder when the app doesn’t exist yet. This is the story of Robinhood, a US-based commission-free stock trading and investment…

This is the third and final post in the series of three blog posts on the AppBrowzer’s Viral Referral Program. Do you want to see how going viral looks like? Have a look at this. As you can see in the heatmap, users were downloading and using AppBrowzer from all…

This is the second post in the series of three blog posts on the AppBrowzer Referral Program. In September 2018, I read this article about Tez (now Google Pay) getting 7.5 million installs in a month. That’s an average of 2,50,000 installs a day. …

This is the first post in the series of three blog posts on AppBrowzer Referral Program January 8th, 2019, as I walked into my office, one of the backend engineers told me that some of our servers are down and AppBrowzer App isn’t working. He wasn’t able to figure out…

This is the story of Groww, an investment platform that wants to make investing simple and accessible for everyone using technology. It was launched in April 2017, just 5 months after Demonetisation by ex-Flipkart employees with a sharp focus on the next generation of investors — read Millenials. You can…

Dropbox was founded in 2007 by MIT students Drew Houston and Arash Ferdowsi. The cloud-based file storage and sharing service had built up a good early fan base within a year, concentrated primarily among the tech-savvy community centered in Silicon Valley. However, they were not able to break out beyond…

People don’t trust advertising at least not as much as they trust recommendations from friends and consumer opinions online — Nielsen’s 2012 Advertising Survey There is no blog on the Internet that goes without mentioning the PayPal referral program when talking about viral growth using referrals. I have read most…